“Production is a team sport.”
About
15+ years of integrated production—where innovation, creativity, culture, media, and strategy meet.
Clarity. Collaboration. Craft.
Let’s make something great together.
Audi: “Think Faster”
Unscripted • Simulcast Live Event • Branded Entertainment Content Series
Role: Lead Producer for this project, working closely with all creative partners to bring this fast-paced series to life.
Audi + Reddit partnership
Simulcast airing live on YouTube, Reddit, Facebook, Instagram & Twitter
6-episode/Live Reddit Video AMA
Featuring the Audi TT, RS8, and RS5
Shot on location at Willow Springs Int. Motorsports Park
Hosted by Selema Masekela
Celebrity Talent:
Ep1 & Ep2: Adam Scott & Elizabeth Banks
Ep3 & Ep4: Issa Rae & Olivia Munn
Ep5 & Ep6: David Chang & Liza Koshy
Production Company: Pretty Bird
Directors: Four-Clops
Live Event Director: Cassie Havel
Agency: MUH -TAY-ZIK / HOF-FER
Ziply Fiber: “Neighbors”
Role: Creative Producer
Director: Brandt Lewis/Good Behavior
Editor: Jim Hutchins/Hutch Co
Agency: NorthxWest
Direct to Brand/Ziply Fiber
Native: “Traffic Cop”
Role: Creative Producer
Director: David Shane/O Positive
Editor: Gavin Cutler/Mackcut
Agency: MUH -TAY-ZIK / HOF-FER
Toyota Tundra:
“Mission Accomplished.”
One take. One moment. Live on a national stage.
On live television, the Toyota Tundra achieved the unthinkable—towing the 150,000-lb Space Shuttle Endeavour, plus its custom dolly and rigging, for a combined 292,500 lbs across the Manchester Bridge over the 405 Freeway. The quarter-mile tow took just 4.5 minutes, unfolding in real time before millions of viewers as engineering, history, and spectacle converged in a single, once-in-a-lifetime moment.
I led a team of 12 producers and 3 business affairs professionals, partnering closely with Toyota leadership and engineers, as well as the California Science Center, to deliver a fully integrated, multi-platform production. The effort required unprecedented coordination across more than 100 partners, including federal, state, and local agencies, law enforcement, Boeing, NASA leadership, and Toyota’s marketing, engineering, and media teams—every detail meticulously choreographed for live execution.
Deliverables included a simultaneous live broadcast across major news networks, content capture for two Super Bowl commercials, and an expansive asset ecosystem spanning social, digital, display, OOH, drone, stills, video, a dedicated donation site, and on-site experiential activation.
In parallel, we developed and produced a six-episode documentary series for the California Science Center, preserving Endeavour’s final journey across California and through Los Angeles—ensuring this historic moment lived far beyond the day itself.
Role: Director of Integrated Production/Lead Producer
Production Company: RadicalMedia
Agency: Saatchi & Saatchi Los Angeles
Airbnb:
“Don’t Go There.
Live There.”
Integrated global production across six countries
Role: Chief Production Officer responsible for leading multiple shoots/teams
Complex global production shooting in 5 Countries • Global Transcreation
Directed by: Anna & Ewan/RSA Films
Agency: TBWA\Chiat\Day Los Angeles
Wonderful Pistachios: “Meltdown”
Role: Creative Producer
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Toyota/Sienna:
“Swagger Wagon”
Music Video
Branded Entertainment
Role: Director of Integrated Production/Production Lead
Director: Jody Hill/Caviar TV
Agency: Saatchi & Saatchi Los Angeles
Client: National Center for Missing & Exploited Children
Runawaytrain25.com
From concept to launch, this was a two-and-a-half-year effort—developed, funded, and brought to life with more than 65 partners united by one urgent mission: helping reunite missing children with their families.
I led the project end-to-end, turning an ambitious idea into a living platform by aligning creators, brands, technologists, nonprofits, and law enforcement around a single goal—building something that could genuinely help families in crisis.
Active from 2019–2025, the platform delivered real-time, location-based information and guidance to families and authorities, informed by a critical insight from NCMEC data: missing children are most often found in the same state where they disappear.
The Approach
A website and music video where content was dynamically localized by geography, ensuring urgency and relevance exactly where it mattered most.
The Technology
As users accessed RunawayTrain25.com, dynamic video serving was tied to a user’s IP address and connected to the FBI’s Missing Persons database, refreshing hourly to surface region-specific cases in near real time. Web3 and blockchain media principles supported transparent, verifiable asset tracking—reinforcing trust and long-term integrity across partners.
The Storytelling
At the heart of the experience was a newly produced music video and re-recording of Soul Asylum’s Runaway Train, reimagined with emerging artists to reach a new generation while honoring the song’s original purpose.
The Impact
The project navigated complex music rights, nonprofit collaboration, and multi-agency coordination in service of one outcome: bringing children home. The music video was nominated for a 2019 MTV VMA in the Video for Good category.
Legacy
RunawayTrain25.com was retired in 2025 after six years of sustained impact—standing as a rare example of technology, culture, and storytelling working together over time to drive real social good.
Role: Head of Integrated Production/Creative Producer
GRAMMYcam
GRAMMYcam | 58th GRAMMY Awards
Grammy Awards + Go Pro Collaboration
For the first time ever, the GRAMMYs put the audience directly inside the moment. Creating the ULTIMATE BTS activation.
This groundbreaking activation required seamless production coordination from across the Recording Academy, the GRAMMYs’ live show producers, GoPro, and participating artists—executed live, in front of a global audience, with zero margin for error.
We embedded an HD, live-streaming GoPro camera into the base of every GRAMMY award presented during the live broadcast—turning each trophy into a moving, first-person camera. The result: a second-screen experience that quite literally placed viewers in their favorite artists’ hands.
As winners walked onstage and backstage, fans experienced the show from a perspective never before seen—intimate, raw, and unfolding in real time. GRAMMYcam transformed a traditional awards broadcast into an immersive, multi-angle event, extending the show beyond the main screen and redefining how audiences connect with live television.
Role: Chief Production Officer/Production Lead
Agency: TBWA\Chiat\Day Los Angeles
Technology Partner: GoPro
Niantic/Pokémon Go:
“Look Closer”
What could have been a logistical nightmare became a highly effective model for global, commercial remote production during the 2020 COVID lockdown.
I assembled an international team by leveraging trusted production partnerships—bringing on a world-class director with an authentic connection to the brand—while navigating complex IP considerations and multi-stakeholder approvals. The campaign was ultimately localized and delivered across multiple international markets.
Director Rian Johnson and DP Steve Yedlin led production remotely from Los Angeles. At the same time, seven client and agency teams collaborated in real time across New York, Seattle, San Francisco, Los Angeles, London, Germany, and Japan. Talent and crew operated on the ground in New Zealand, with live communication and creative reviews flowing seamlessly through Qtake and Zoom. I orchestrated alignment among production, agency, and client stakeholders—keeping teams connected, budgets in check, and the work moving toward successful global delivery.
Role: Head of Production/Creative Producer
Director: Rian Johnson / Caviar Films
Agency: MUH-TAY-ZIK / HOF-FER
Toyota + NASCAR:
“Sponsafier”
Integrated web, TV, contest, and experiential campaign
The program centered on a national contest supported by Toyota-sponsored experiential track events, building momentum toward a single, high-impact reveal. The winning design—“The Kimmy”—made its debut on the biggest stage possible when Kyle Busch raced the custom-wrapped Toyota Camry in the NASCAR Cup Series. The moment was completed with a custom, matching pink cat firesuit, turning the reveal into a fully integrated, culture-stopping spectacle.
Role: Director of Integrated Production/Production Lead
Director: Matt Aselton/Arts & Sciences
Agency: Saatchi & Saatchi Los Angeles
Pokémon Go: Legendary Night
Together we raid.
Role: Head of Production/Creative Producer/Post Producer
Experiential • Live Streaming Gaming Event • Projection Mapping •Maggie Daly Park • Chicago
Wonderful Pistachios: “Crocodile”
Role: Creative Producer
Agency: Wonderful Agency
Director: Harold Einstein/dummy
Editor: Sean LeGrange/Arcade
VFX: Arc Creative
Sonos: Roam
Partnering closely with the Sonos brand team, we kicked off production by unearthing a gem from the 1970s Nigerian psychedelic Afro-Funk scene—“Keep on Moving” by The Hygrades. The track’s vibrant energy and message of motion became the perfect metaphor for the Sonos Roam: a speaker designed to go wherever life takes you.
Role: Head of Production/Production Lead
Agency: MUH -TAY-ZIK / HOF-FER + VCCP
Music Supervision: Michael Frick/Non Friction Music
Airbnb + Twitter #LiveInTheMovies
How we hacked the Oscars using Twitter.
Check out the case study—and how our team helped navigate a social-led campaign through creative legal and production problem-solving.
Role: Chief Production Officer, leading a team of business affairs specialists, creatives, and producers to bring this quick-moving execution to life.
Wonderful Company:
Lewis Cellars Tasting Room Art Program
For the newly constructed Lewis Cellars Tasting Room, we worked with Photographer and Artist Zachary Scott to custom-curate 16 unique pieces of art.
Using a combination of practical photography, AI, and Photoshop, Zachary brings whimsy to his work.
Roles: Art production • Contract Negotiation • Art installation
Goat Island Studios
I built and led a nimble, fast-moving team of directors, editors, and makers to produce high-impact content on tight budgets. For clients like Position Music, Amazon, Adobe, Audi, and White Claw, we delivered everything from music videos to OLV and social campaigns—wearing many hats to bring bold ideas to life.
Skills: End-to-end production • Line & Post Producing
Client: Position Music
Band: Floyd Wonder “Palazzo”
Budget: $8K
How: Managed over 30 Fiverr artists and our team of editors and animators to bring this music video to life.
Client: F’real
Spot: “Snack Run”
Goat Island Studio Reel
P&G/Tide: Twitter Vine
Super Bowl XLVIII
Super Bowl online activation.
40 Videos produced for $160K ($1500/per video)
Garnered over 151,395,783 media impressions.
Quick-moving, budget-challenged project to launch and engage brands
during Super Bowl XLVIII.
Role: Chief Production Officer/Production Lead
Agency: Saatchi & Saatchi New York
It’s Comcastic!
As part of the original pitch for the Comcast/Xfinity business, we created many proof of concepts to show how a tag line as crazy as “It’s Comcastic!” would work for consumers. This one made it to market!
Found Footage + Re-recording Loretta Swit + One crazy tag line.
Role: Creative Producer
TiVo: “Itch Stopper Plus”
Role: Creative Producer
Director: Traktor
Editor: Adam Pertofsky/Rock Paper Scissors
Agency: Goodby, Silverstein & Partners
Comcast:
“Comcastic Rabbit”
This project was initially produced as a radio spot for the campaign launch of the Comcast High Speed Internet product. Working with Director Noam Murro, we leveraged our partnership with Biscuit and VFX House, Animal Logic, to bring this work to broadcast and digital platforms.
Most awarded spot globally in 2009
Role: Creative Producer
Director: Noam Murro/Biscuit
Editor: Avi Orin/Bikini Edit
Agency: Goodby, Silverstein & Partners
Toyota/Prius: “Harmony”
Role: Head of Integrated Production/Production Lead
Director: Mr. Hide/The Sweet Shop
Agency: Saatchi & Saatchi Los Angeles
Hewlett Packard: “Snowballs”
Role: Creative Producer
Director: Errol Morris/Radical Media
Editor: Jim Hutchins/Hutch Co.
Global campaign rollout complete with transcreation across 20 countries.
Agency: Goodby, Silverstein & Partners
Pacific Bell: “Neighborhood”
This creative will always hold a special place in my heart as it was the first gold Cannes Lion campaign I produced.
This campaign also launched Chris Smith's career in commercial directing.
The work showcases my passion for discovering emerging talent, large-scale productions that require unconventional methods of capturing footage, and building relationships with directors and partners.
Role: Creative Producer
Director: Chris Smith/RSA
Editor: Jim Hutchins/Hutch Co.
Agency: Goodby, Silverstein & Partners
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